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	<title>Website Development for Small Businesses</title>
	<link>http://blog.pelland.com</link>
	<description>by Peter Pelland / Pelland Advertising</description>
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		<title>Don’t Waste Time Fishing in an Unproductive Pond</title>
		<description><![CDATA[Just as a successful fisherman will spend time fishing in a productive habitat, any advertiser should focus ad buys on media outlets where prospective buyers spend their time. Comprehensive and current statistics on how we spend our time are not easy to find. If the information was easily accessible, it would probably be outdated as soon as it was published. We can sometimes only work with bits and pieces and get a general feeling for overall trends. With the advent of social media, where users volunteer and share a wealth of demographic information, we now have access to the type of real data which allows target marketing to go beyond inference and finally live up to its real name.]]></description>
		<link>http://blog.pelland.com/2010/08/15/don%e2%80%99t-waste-time-fishing-in-an-unproductive-pond/</link>
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		<title>Backward Compatibility and Browser Testing</title>
		<description><![CDATA[If your site looks gorgeous on your monitor, I would suggest that you do not sit back on your laurels and presume that everyone else is enjoying the same experience. You need to do some testing and, if necessary, some reverse engineering in order to insure backward compatibility with older browsers.]]></description>
		<link>http://blog.pelland.com/2010/07/22/backward-compatibility-and-browser-testing/</link>
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		<title>Domain Tasting: The Sour Follow-Up</title>
		<description><![CDATA[Just in case there were any doubts about the validity of my previous post, here is a current real-world example in evidence.]]></description>
		<link>http://blog.pelland.com/2010/06/09/domain-tasting-the-sour-follow-up/</link>
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		<title>“Domain Tasting” Is a Pretty Tasteless Practice</title>
		<description><![CDATA[For quite some time now, I have had a suspicious feeling that one of my increasingly frequent observations was far beyond a matter of coincidence. Have you ever performed a whois lookup to check on the availability of a domain name, confirmed that it was available, but delayed registration of the domain until a later time? Sometimes it seems reasonable to presume that a domain name might be so obscure and highly personalized that there would be no chance that anyone else might consider registering that same name for years, if ever. Well, it turns out that this would be a bad presumption because in far too many instances that domain name would be lost moments later. You will have been the victim of a practice known as Domain Tasting or Domain Front Running.]]></description>
		<link>http://blog.pelland.com/2010/05/25/%e2%80%9cdomain-tasting%e2%80%9d-is-a-pretty-tasteless-practice/</link>
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		<title>Using Google Interactive Maps On Your Website</title>
		<description><![CDATA[Google Maps are fully customizable to fit any page layout, and users can pan, zoom in or out, and generate travel directions directly from any point of origin to your door. Google will allow you to make changes to your Google Maps listing, including the addition of your Web address, keywords, a 200 word description … even up to 10 photos from your website. Best of all, they make the process simple.]]></description>
		<link>http://blog.pelland.com/2010/02/24/using-google-interactive-maps-on-your-website/</link>
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		<title>Photography Releases, Rights Management &amp; Legal Issues</title>
		<description><![CDATA[We are living in a society that is obsessed with litigation. We are also living in a society where our rights to personal privacy are under constant attack. When it comes to advertising photography, my recommendation is that you do your best to protect both your interests and the rights of your guests. Over 99% of your guests will be thrilled to be a part of a photo shoot and will go out of their way to be cooperative. Nonetheless, it is important that you at least get people’s implied, if not their signed, consent.]]></description>
		<link>http://blog.pelland.com/2010/01/14/photography-releases-rights-management-legal-issues/</link>
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		<title>Does Long-Term Domain Registration Have Any Impact Upon SEO?</title>
		<description><![CDATA[Some Web development companies believe that a longer-term domain name registration plays a role in determining a site’s search engine ranking. This suggestion appears to be total nonsense. ]]></description>
		<link>http://blog.pelland.com/2009/11/01/does-long-term-domain-registration-have-any-impact-upon-seo/</link>
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		<title>Beware of SEO Offers from Spammers</title>
		<description><![CDATA[Anybody can come up with a set of keyword phrases that can make any business look very bad while ignoring any relevant keyword phrases that might not serve their purposes.]]></description>
		<link>http://blog.pelland.com/2009/08/11/beware-of-seo-offers-from-spammers/</link>
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		<title>A Small Business Microcosm: Willimansett, Massachusetts in the 1960&#8242;s</title>
		<description><![CDATA[What has happened to small businesses in America over the last 50 years? They’ve changed, that’s for certain. Let’s explore the one-mile linear microcosm that was my daily walking commute to grammar school back in the early to mid-1960’s to try to find some answers … and perhaps even some solutions that may be applied [...]]]></description>
		<link>http://blog.pelland.com/2009/06/30/a-small-business-microcosm-willimansett-massachusetts-in-the-1960s-part-1/</link>
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	<item>
		<title>There’s A New Kid on the Block</title>
		<description><![CDATA[Microsoft has introduced its own new search engine, calling Bing. For you, the bottom line is to be certain that your website is indexed on Bing. It’s simple enough.]]></description>
		<link>http://blog.pelland.com/2009/06/20/there%e2%80%99s-a-new-kid-on-the-block/</link>
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