When I started in business back in 1980, my primary client base consisted on smaller to medium-sized ski areas in the Northeastern United States. We produced collateral advertising for these clients, most of whom were struggling to hold their own, as their clientele increasingly felt that they had “outgrown” the smaller, more local mountains. The problem was that everybody had skied at one time or another at the “big” resorts in Vermont and out West. As disposable incomes increased, leisure time became more highly valued, and it increasingly seemed to make sense to book a flight to the Rockies or Europe. The small ski areas that have survived are mostly the ones that repositioned themselves within this market. They no longer saw themselves competing against the other nearby mountains but against the marketing of the bigger resorts elsewhere in the region or partway across the globe. As time has gone on, they have further redefined themselves, extending their seasons with golf courses and other non-winter attractions. The fact is that they are no longer just competing against the bigger ski resorts but against foreign travel, the cruise industry, and the full range of options that vie for the consumer’s leisure dollars.

When we offered marketing solutions to our clients in the ski industry, we closely examined what was being done at Killington, Vail, Stowe, Sun Valley, Park City, Aspen, Vail, Jackson Hole and others, including the big resorts in Canada and Europe. The same thing has happened with our clients in the amusement park and attractions industry, where everyone has visited Disney World and has come back with higher expectations. The same thing happened as well with our campground clients, where every camper has at one time or another stayed at a five-star resort. In every instance, the idea is not to present your business as something that it isn’t, but to present the unique advantages that your business offers that allow it to remain relevant in the overall scheme of evolving consumer expectations. You need to closely examine – and visit – the leaders within your industry, as well as industries that compete for the same consumer dollars. Then come back and see how you can apply the lessons learned to make your business hold greater appeal to both your existing clientele and an expanding base of prospects. In almost every instance, the issue is not size but the quality and level of services that you are able to provide. You know your clientele better than anyone else, so you should know exactly which services are the ones that they will most highly value and appreciate. Offer them those, with a smile and a personal touch!

The number of links from established websites (including search engines and directories) helps to determine the search ranking of your own site. An extremely small investment of time on your part can immeasurably enhance your site’s search engine position. You’re no doubt familiar with Woodalls and Trailer Life, but there is a growing number of smaller, independent campground directories. In total, these sites can send you plenty of traffic, along with improving your own site’s link relevancy! Most of these sites offer free links and quick submission forms. Directories that only offer paid listing options or do not include online submission forms may not be included in this alphabetized list. Simply take a few minutes to click through the links. Remember to search for your site at each search engine or directory before submitting your site. If your site is already listed, do not resubmit your listing.

All Campgrounds
http://www.allcampgrounds.com/
http://www.allcampgrounds.com/state.html
(Choose your state to add URL)

America On Wheels
http://www.americaonwheels.com/
This is one of my newest finds. An excellent directory, with hard-hitting reviews.

CampUSA
http://www.campusa.com/
http://www.campusa.com/cu_submitcamp1.html

Camping-USA
http://www.camping-usa.com/

Campgrounds By City
http://www.campgrounds-by-city.com/
http://www.campgrounds-by-city.com/add_a_campground.php

CampRate.com
http://camprate.com/
Your campground is probably already listed, but follow the links to confirm your listing,
submit a listing (if necessary), and to check for consumer reviews.

eCampsite.com
http://www.ecampsite.com/
http://www.ecampsite.com/register/campground.php

Leisure and Sport Review
http://www.lasr.net/
http://www.lasr.net/addAttraction.php?Request=RV Parks
Another new find, with a nice, clean look.

Recreation USA
http://www.recreationusa.com/
http://www.recreationusa.com/rusaquote.html

Recreational Vehicle and Campground Directory
http://rv-directory.com/
http://rv-directory.com/cgi-bin/pseek/addurl.cgi?cid=77

Re-QUEST.net
http://www.re-quest.net/
http://www.re-quest.net/add-url.htm

Road Camping
http://www.roadcamping.com/
http://www.roadcamping.com/rv/add_my_campground.html

Roaming Times
http://www.roamingtimes.com/
http://www.roamingtimes.com/controlpanel/index.htm
(Follow the simple procedure to see if you are listed. If not, follow the links to submit the form.)

RV-Clubs.us
http://www.rv-clubs.us/
http://www.rv-clubs.us/rvcampgroundlisting.php

RV-Coach Online
http://www.rv-coach.com/
http://www.rv-coach.com/company_register.html

RV Family Fun
http://www.rvfamilyfun.com/
If your park is not listed, click on the “Add Campground” link in the upper right.

RV Mechanic
http://www.rvmechanic.com/
http://www.rvmechanic.com/current_category.2104/links_list.html
(Choose your state to add URL)

rvNetLinx
http://www.rvnetlinx.com/
http://www.rvnetlinx.com/wpsubmitsite.php

RV Park Hunter
http://www.rvparkhunter.com
If your park is not listed, send an e-mail to:
submit@rvparkhunter.com

RV Resources
http://www.rvresources.com/
http://www.rvresources.com/addsitenew.php

RV Toads Campground & RV Park Directory
http://www.rvtoads.com/rvparks/
http://www.rvtoads.com/rvparks/addproperty.php

RV-Travel.info
http://www.rv-travel.info/
http://www.rv-travel.info/addyourpark2.htm

RVZone
http://www.rvzone.com/
http://www.rvzone.com/SuggestASite.cfm

The Outback Guide
http://www.modernoutback.com/
http://www.modernoutback.com/addlisting.html

Travel & Tourism Guides by WorldWeb.com
http://services.worldweb.com/
http://services.worldweb.com/tourism-edit.html?mode=pickcategory

Travelhops
(Based in New Zealand, an international directory of travel resources.)
http://www.travelhops.com/
http://www.travelhops.com/submit3.asp

TravelLibrary
(Another international directory of travel resources.)
http://www.travel-library.com/
There are separate listing categories for “Campgrounds” and “RV Parks”
This first link is for the Campground submission form:
http://www.travel-library.com/formaccomodation/35.html
This second link is for the RV Park submission form:
http://www.travel-library.com/formaccomodation/38.html

USAtourism.ca
(A Canadian directory of US vacation travel destinations)
http://www.usatourism.ca/
(Click your state on map to add URL.)

WorldWeb Lodging & Accommodations Listings
http://www.usa.worldweb.com/
http://www.usa.worldweb.com/WheretoStay/index.html
(Select your state and follow the links to see if you are listed or to add your site or correct your listing.)

Two Bonuses: “Pet Friendly” Directories & Wi-Fi Hotspot Directories

Every campground has some sort of pet policy. If you consider your campground to be “pet friendly” by one definition or another, you should do your best to let people know.

DogFriendly.com
http://www.dogfriendly.com/
http://www.dogfriendly.com/server/general/forms/rvform.shtml
(Free listing. Paid advertising options.)

PetsWelcome.com
http://www.petswelcome.com/
http://www.petswelcome.com/milkbone/pawframestore.html
(Free one-month trial listing. Fee if you choose to continue beyond the trial.)

A recent survey showed that wi-fi access is a more important factor than the presence of a swimming pool when choosing a campground. Prospective campers, particularly those who find you online, will go out of their way to stay at a campground with wi-fi Internet access (particularly if it is free). If your campground offers wi-fi, go to the following site and be sure that you’re listed.

Wi-Fi Free Spot
http://www.wififreespot.com
http://www.wififreespot.com/form/form.html
(Free listings of campgrounds offering free wi-fi.)

Particularly in challenging economic times, it is important to not simply sit back and wait for business to find you. Take a proactive role to insure that your campground continues to thrive in both good times and bad.