Since its inception in 1980, Pelland Advertising has specialized in serving the needs of small businesses with growing pains and limited budgets. One of our key niches has been the family camping industry, for which we have designed and produced literally hundreds of brochures and related four-color process collateral advertising projects, with clients which include many of the leading family campgrounds from throughout the Northeastern and mid-Atlantic regions of the United States. Since the mid-1990’s, Pelland Advertising has provided website development services for many of those same clients, while concurrently producing several of the Internet’s leading online commerce websites for clients from within a much broader range of industries. The company also provides a wide range of instructional, consultational, and search engine optimization services for a full range of home-based small businesses, primarily concentrated within the Hilltowns of Western Massachusetts. Our campground industry clients include the Northeast Campground Association, the Pennsylvania Campground Owners Association, the Maryland Association of Campgrounds, and National ARVC’s National School of RV Park & Campground Management. Some of our other highly recognizable clients include the Mark T. Wendell Tea Company, the Mayhew Tool Company, Smith’s Country Cheese, and Storybook Land.

Our purpose in creating this blog site is to share our expertise in an open forum, providing an exchange of the latest in useful information covering topics including:

• Search engine optimization
• Web design tips
• Site submission resources
• Consumer-generated web content
• Web analytics

I encourage your feedback and contributions and hope that this is the first step in what will become a rapidly growing and valuable small business resource.