Pelland Blog

Times Have Changed

July 24th, 2024

When I first embarked upon my adventure working with the family campground industry over four decades ago, most campgrounds were owned and operated by a mom and pop. In many instances, either their last name or a combination of their first names also served as the name of their campground. They provided a highly personalized, but likely less than profitable, service to their guests. It was literally a labor of love. They knew the names of every camper who stayed at their park, even the transients who were there for their first of what would turn out to be many weekends. It was the owners themselves who sat behind the registration desk, mowed the grass, collected the trash, cleaned the restrooms, answered the phone (yes, just one landline phone), and took reservations that were secured with the equivalent of a handshake. Larger parks had the owners’ sons and daughters helping out on weekends and during summer school vacations. Reservations came in the mail as often as over the telephone, and they were typically written with erasable markers on a big white board behind the desk. They provided the kind of quiet, relaxed experience that many people nostalgically recall today, when kids were satisfied with catching frogs in a pond and their parents were content with breathing clean country air and sleeping under star-filled skies.

Times have changed. The campground business now calls itself the outdoor hospitality industry, and mom and pop have either passed away, turned the keys over to their sons and daughters, or sold to new owners with more modern business ideas. Just think of some of the things that seem so essential to running a campground today that did not exist 40 years ago: cell phones, WiFi, websites, Google, sponsored search advertising, social media, campground management and online reservation software, credit card processing, reputation management, water attractions, jumping pillows, dog parks, 50 amp electric hookups, mining sluices, hot tubs, karaoke, slide-outs, glamping, and playgrounds that consist of more than a swing set, teeter-totter, and maybe a merry-go-round … not to mention buyers coming out of the woodwork and people telling you that your business needs a presence on TikTok!

I have made no secret of the fact that I disapprove of many of the changes that have taken place in the campground industry in recent years. In particular, I believe that the trend toward corporate ownership and real estate investment trusts is bad for the industry and bad for the future of camping. I have written in the past about the parallels between what is happening in the campground industry today and what has taken place in the ski industry (where I actually started my business in 1980, prior to embracing the campground industry in 1982). I am still an avid skier, and I appreciate the senior flex lift passes (on RFID cards these days, of course) at my local ski areas, at a time when the bulk of the world’s ski resorts have been bought up by a handful of conglomerates that have priced skiing out of the reach of most families.

Near the price pinnacle during the 2023-24 ski season, a season pass at Aspen Snowmass would set you back at $3,314.00 per person, a weekday adult ticket was $244.00, and a weekday child’s ticket was $179.00. The Aspen Snowmass parent, privately owned Alterra Mountain Company, owns 17 ski resorts through a series of acquisitions in the United States and Canada, essentially fixing prices through its Ikon Pass. Vail Resorts, valued at $6.25 billion in 2021, owns 43 ski resorts throughout the United States, Canada, Australia and Switzerland, essentially fixing prices through its Epic Pass. Each of these companies has also partnered with additional resorts in South America, New Zealand, and Japan to extend their reach even further. Even if they can afford to pay the price, with limited ticket sales in effect at most ski resorts these days, skiers are essentially locked out of what used to be their favorite mountains unless they purchase the respective season pass. There are smaller multi-resort passes, with a more limited reach from Mountain Collective and Indy Pass … but – stop the presses! – Ikon, Epic and Mountain Collective have recently announced a merger that will introduce the new “THE Ski Pass” at $4,079.41, according to the conSKIerge website.

It doesn’t take a rocket scientist, and I do not claim powers of clairvoyance, to see where things are headed in the outdoor hospitality industry today. At a time when ski resorts are now charging you to park your car or check your boot bag, campgrounds are introducing fees for everything from locking in a specific campsite (following in the footsteps of the airlines charging you to select a seat) or using a credit card for payment. If the trends continue, it will not be long before the families who cannot afford to ski will no longer be able to afford camping. Until recently, the campground industry represented a camaraderie, where park owners supported one another, supported long-time vendors who supported their industry, and supported the associations that supported their interests. That is changing. Membership in associations is declining, and ownership groups are attempting to reduce costs through self-insurance, direct buying, and other means of circumventing the established distribution channels of essential products and services. This, in turn, is leading to an aggressively more competitive environment among suppliers. Does the industry really need 25 or more online reservation service providers? In my own business, I recently caught a competitor (rhymes with “big pig encyclopedia”) whose husband-and-wife sales team was directly contacting my clients with a sales pitch that pushed the ethical boundaries. This never would have occurred years ago. Mom and pop are turning over in their graves.

This post was written by Peter Pelland

Yes, It’s Still Made in the USA

July 3rd, 2024

A few years ago, I wrote about companies with lifetime product warranties. As more and more “American” businesses have moved their production overseas in search of lower labor costs, many of those warranties have either been eliminated or seriously watered down. Soon after I wrote that article, two companies on my list – L.L. Bean and Lands’ End – abandoned their long-standing unconditional warranty policies. Many companies blame consumer abuse of their warranties, but the fact is that it is difficult to stand behind a product that is outsourced to factories in China where corners are cut in order to reduce costs and remain price-competitive. On the other hand, there are companies that have steadfastly maintained their domestic manufacturing, like Buck Knives in Idaho and Darn Tough Socks in Vermont, and who still stand behind rock-solid warranties.

In addition to the quality of the products, there are reasons for seeking out products that are Made in the USA. Despite artificial intelligence and automation breathing down the necks of so many workers today, if people do not have dependable jobs and reliable sources of income, guess what? … they cannot afford camping vacations!

The Biden Administration recently announced that 100% tariffs would be imposed upon Chinese electric vehicles (EVs), a critical industry that needs to be protected from foreign government-subsidized competition that is intended to monopolize global markets. Before you think that Chinese EVs are not being sold in the United States, think twice. If you are a Costco member, the Costco Auto Program is selling the 2024 Polestar 2 EV. A Swedish company with offices around the world, Polestar’s EVs are manufactured by Geely in China. Though not electric vehicles, Ford is also manufacturing its Lincoln Nautilus SUV in China, and General Motors is doing the same with its Buick Envision SUV.

I recently went into The Home Depot to buy a simple brass garden hose nozzle. I didn’t want one of those nozzles with all of the dials and doodads that break after a few uses, but the only brass nozzle was made in China. Some people might jump at the low price, but I decided to do my research, and I found that a company called Orr Screw Machines, Inc., located just outside of Pittsburgh, is manufacturing ORRCO hose nozzles that are 100% sourced, manufactured and assembled in the USA. Not surprisingly, they have the highest consumer rating of any similar products on Amazon. I now own two of them!

With all this in mind, I have attempted to compile a list of products that are made in the USA or Canada that you probably use in your business and may want to consider when making your next purchase. Many might even be items that can be sold in your campground store. Yes, quality may cost more, but reliable domestic manufacturing is always your best bet in the long run. Fortunately, many of the items that are routinely purchased by campgrounds are large and bulky and have always been manufactured here at home.          

The List

STIHL: Stihl was founded in Germany, which is also noted for its manufacturing quality. When I bought my Stihl chainsaw, it was still made in Germany, with only the bar made in the USA. Serious loggers and tree maintenance crews will only be seen carrying the distinctive orange saws. Today, nearly the entire line of Stihl gasoline-powered outdoor tools are made in Virginia Beach, Virginia.

TEKNOR APEX: Neverkink RV / Marine water hoses carry lifetime guarantees and are manufactured in plants in 8 American cities. Sold in Ace Hardware, Camping World, Lowes, The Home Depot, True Value and many other retail locations.

UNITED CHARGERS: If you own an EV or want to provide charging options to guests, their Grizzl-E no-nonsense chargers are built to last and made in Canada. (I know, I own a Grizzl-E Avalanche!)

LEATHERMAN TOOLS: From Tim Leatherman’s original multi-tool in 1983, the company has expanded into an extensive line of knives and multi-tools that put the Swiss army knives to shame. Essentially a toolbox that fits in your pocket, glove compartment or accessory sheath, Leatherman Tools have been built in Portland, Oregon since day one. Not surprisingly, the products carry a 25-year warranty.

MAGLITE: The full line of Maglite flashlights is reliably made in Ontario, California.

GENERAC: The leading name in standby power supplies, portable generators, and solar battery storage manufactures 100% of its products from its factories in Wisconsin.

KITCHENAID: Since 1915, it has been no secret that KitchenAid mixers have been the best you can buy. They are manufactured at the company’s main plant in Greenville, Ohio. If you are in the area, take a factory tour!

TIBOR REELS: If you are a fly-fishing enthusiast, you are familiar with Tibor Reels. Each reel is still hand made in the company’s Delray Beach, Florida plant and carries a lifetime warranty.

BATTERY MART: This online retailer sells over 300 different types of batteries, as well as accessories such as jumper cables, that are all American made. Brands include Energizer, Big Crank, Deka and Odyssey.

DURA-BILT: RV awnings, screen rooms, and related products all manufactured in Pennsylvania.

ROGUE: Founded in a garage in 2006, Rogue has grown into one of the most respected international names in the manufacturing of a wide range of fitness equipment and barbells. Based in Columbus, Ohio, the company sets the standard for what Made in the USA means.

SUN DOLPHIN: Paddleboats, paddleboards, kayaks, and other small watercraft made in Michigan.

ALUMIDOCK: Long-lasting, maintenance-free aluminum docks and related products, all made in New York.

RESQME: This is the original emergency car escape tool that mounts on a keychain. The 2-in-1 tool is a seatbelt cutter and window breaker. Made in California, their products can be found at Walmart, Costco, and other retailers.

DULUTH TRADING COMPANY: The company’s Best Made collection of work boots and clothing are all made in Minnesota.

DULUTH PACK: Speaking of Minnesota, Duluth Pack sells an extensive line of American bison leather, American cowhide leather, wool and canvas products made in Minnesota.

RED WING SHOE COMPANY: Red Wing boots have been made in Minnesota since 1905. The company even has a repair department that will restore a trusty pair of boots to like-new condition.

LODGE: The highest quality cast iron skillets and cookware are all made in South Pittsburg, Tennessee.

ORIGINAL SHERMAN COOKERS: The Original Sherman Cookers and fire pits are built in Massachusetts, from primarily domestic components. Built to last, they carry a lifetime warranty.

PHELPS HONEY WAGON: Portable sewage disposal units built in Dillsburg, Pennsylvania.

GERBER TABLES: Picnic tables, park benches, bicycle racks and more, made from wood, metal, and recycled plastic, manufactured in Wisconsin.

My apologies to the many companies that have not been included in this list, due to space limitations, particularly companies that specialize in serving the outdoor hospitality industry. Of course, just about every RV, cabin, glamping tent, camping pod, Conestoga wagon and yurt is built in either the United States or Canada. The trick is to go online, search for a product that you would like to purchase, then add the words “made in USA”. Just think. The people who are making the products that you purchase just may be your next camping guests. And wouldn’t it be nice to have one less container ship carrying goods from China hit a bridge in a major American port city?

This post was written by Peter Pelland