Back in my college years, I earned a degree in Natural Resource Economics. That specialized field of economics allows its practitioners to calculate measurable values for intangibles such as environmental and social impacts. For example, the costs of nuclear power far exceed the mere costs of uranium and plant operation and must include a long list of associated impacts, not the least of which are the long-term costs of waste disposal. Conversely, the benefits of organic farming far exceed the wages earned by farm workers and the income generated from the sale of their produce. Those benefits include improvements to soil structure, fewer chemicals entering the soil and surrounding environment, and healthier lifestyles that are accompanied by a probable reduction in a wide range of illnesses.

As a small business owner, I often challenge myself to attach values (both costs and benefits) to day-to-day business decisions. Most often, there is not a need to painstakingly calculate the specifics of those values, instead simply recognizing that they exist and are an integral part of the equation. For example, there is something inherently intuitive that tells me that – whenever possible – I should choose to work with local small businesses rather than large, distant corporations. (In the world of virtual business, where transportation costs do not enter into the equation, distance may not be as much of a factor, and the best decision may be to work with the smallest possible business that can meet our needs and that shares our business philosophy and objectives.) My business purchases a significant volume of printing services on behalf of our clients, and we favor vendors who have made an ongoing commitment to green printing standards – everything from the highest practical recycled content in paper to the use of non-petroleum based inks to the lowest possible VOC (volatile organic compound) atmospheric emissions. Generally speaking, green printing standards also represent efficiencies in production and highly competitive pricing.

When a supplier consistently meets or exceeds our expectations with respect to quality standards, and provides us with personalized service at a fair price, another factor comes into play. That factor is perhaps the most important of all, and that factor is loyalty. Loyalty inherently works in two directions and is based upon mutual respect between both parties. It also operates through what is essentially a chain of custody. If I am loyal to one of my suppliers when purchasing goods or services on behalf of one of our clients, that loyalty is indirectly extended to the client. Loyalty has its rewards, typically in the form of preferential pricing, and the result is that everyone even indirectly involved benefits from its presence. It may seem odd that loyalty tends to take pricing out of the equation; however, the accompanying respect and trust ensure that the best possible pricing will always come into play.

When a business is fortunate enough to enjoy this type of arrangement, it is essential that it be consistently maintained and its fragility protected. Just as an instance of marital infidelity may be forgiven, the offense will remain unforgotten and it will forever change the dynamics and purity of the relationship. If you are fortunate enough to have built this type of relationship in your business dealings – and I like to believe that this is the only type of relationship in which my own business seeks to engage – do everything possible to see that it is protected and preserved.

It is the routine practice of my business to do everything possible to help our clients’ businesses to succeed. We try to proactively develop new ideas that will benefit our clients, we make ourselves readily accessible far in excess of what others might consider to be normal business hours, and we do our best to treat even the smallest client as our single most important account, with every project our latest opportunity to creatively excel. When a client needs us, we drop whatever we are doing to focus on that new top priority. We also make an ongoing effort to routinely provide services that have a significant and measurable value – without charge – to each client. Our business is not obsessed with billing at the expense of doing what is right.

As I have alluded right from the start, a tangible price can be attached to business loyalty. That price equates to the incremental business income that is generated as a result of the loyalty factor, compounded by the financial savings that result from this same special business relationship. We all like our efforts to be both appreciated and acknowledged, and loyalty is the perfect means of expression. Not surprisingly, we go far out of our way to do our best work for our most loyal clients, and that “best work” has a positive impact upon the bottom line of the clients’ businesses.

In summary, yes you can calculate and attach a price to business loyalty, but the value of the loyalty itself is totally immeasurable.

Far too many businesses let the potential of Facebook go to waste. Even if you have invested in a custom Facebook page, what’s the use if almost nobody is interacting with it? Perhaps you sign into your Facebook business page every few days, post a comment to your wall every now and then, but aren’t getting the amount of “Likes” and positive interaction you had envisioned. Most likely your business does not have the kind of national household name brand identity, where you can expect a great deal of people to seek you out because it so frequently occurs to them how much they like your product. Small businesses have to put in some work to get their first 50, 100, or 200 “Likes”. So if you have a Facebook business page, and you’re already putting some time into it, I have several suggestions to make the most of your efforts and generate interaction that will lead to “Likes”.

1. Take some time to create an editorial calendar for your future status updates. What are the goals and objectives for your business in the near future? Months down the road? A year from now? Write down a number of potential status updates which you can post in the future at certain times, so that your updates are aligned with your goals rather than always being random acts of marketing. The majority of status updates should keep in mind two goals. The first is to provide good content which strengthens your brand. The second being to generate interactivity in the form of positive feedback, “Likes” and follow-through of your calls to action.
2. Include photos in your status updates whenever is clever. People like to click interesting photos. It makes them bigger. By attaching a photo to your update, your update has also multiplied it’s real-estate on the “Timeline” or Facebook “Wall”. People like photos, and therefore people like to “Like” photos. Why not have a photo of the week? You could ask people to “Like if you wish you were here right now”. Every time somebody likes a photo, this activity shows up on the Newsfeed of all their friends. Not only is this free exposure, but it encourages people to interact with your update more than if you had only used text. How about a caption contest?
3. Create a new photo gallery and ask people to “Like” their favorite or have a caption contest for a random prize drawing. This will encourage a lot more people to “Like” or respond to your content, which in turn increases your reach through the activity on their Timeline and Newsfeed.
4. If you have a popular event, why not take a photo containing a large group of people, post this to Facebook and ask your fans to tag themselves and their friends in it? This activity will be posted to their friends’ Timelines as well as the Newsfeeds, introducing more people to your business (and showing them how many other people really do like your business at the same time).
5. Use polls. Create a poll, asking your fans the kind of fun and easy question that lets them express their opinion about something involving your business. Keep it positive. What’s their favorite nearby attraction? What is their favorite product in your line? Then ask them why to encourage discussion below the poll. Note that when making a poll, you will want to tag your business name (by typing @ followed by your business name) by including it in the brief description of your poll that you will write in the area for text above it. That way when your poll gets passed around, it will still be linked to your business.
6. If your business has a lot of local customers, use the “Recommend this Place” feature. When people have recommended your page, these recommendations show up on their nearby friends’ Facebook. Typically only people within 12 miles of your listed address will see the “Recommend” widget on the upper right corner of your page when they visit. In your page settings you can improve this function’s reach somewhat by including a few nearby cities in the “Choose Your Audience” dialogue. Once you have done this, create a status update inviting people to come to your page and “Recommend”.

Furthermore, there are a few simple ways to leverage the presence of your web site to benefit your social media marketing campaign. If you’d like any of the following changes made to your existing web site, just ask us!

1. A simple link to your Facebook page is somewhat minimal. There is not a whole lot of incentive for somebody who is already on your web site to go and visit your Facebook page. However if instead of a normal Facebook link, you use Facebook’s Like Box plugin (which gives people the opportunity to “Like” your Facebook page straight from your web site, also showing how many “Likes” you have and thumbnail photos of ten other people who already have), you give people the opportunity to sign up for your status updates quickly and easily without leaving your web site.
2. Use the compact and relatively unobtrusive Like Button widget on your web site. Place this next to interesting content, certain special items or special events. This will allow people to “Like” certain pages of content on your web site, and a link to this content will appear on their Timeline. Use this widget selectively; not every item you stock or piece of information you offer deserves its own “Like”. You don’t want this to look tacked on like an afterthought to everything on your web site.
3. Use the Facebook Comments plugin below interesting or newsworthy content on your site. Chances are you have seen this used on other sites, usually below articles or pieces of news. When people post a comment and leave the “Post to Facebook” boxed checked, your business gets a link, with comments, on their friends’ Timelines.

There has been a growing debate recently among small businesses attempting to choose between the development of SmartPhone apps and mobile-friendly websites. Let me try to cut through the clutter with a bit of common sense.

Let’s start with a few statistics. At the end of 2011, there were 140 million SmartPhone subscriptions in the United States alone. This represents over 50% of mobile phone customers, and well over 50% of the users of handheld devices access the Internet using those devices on a daily basis. According to a study conducted on behalf of Morgan Stanley, it is projected that the volume of mobile Web access will overcome conventional desktop access by 2015 (if not sooner)!

According to some of the “strange, but true” statistics compiled by the Mobile Marketing Association, there are more people – worldwide – who own a cellphone than who own a toothbrush. Here are some perhaps more meaningful statistics provided by the same organization:

• 70% of all mobile searches result in action within 1 hour.
• Mobile coupons realize 10 times the redemption rate of conventional coupons.
• Although it takes the average person 90 minutes to respond to a typical e-mail, the same person responds to a text message within 90 seconds.

SmartPhone Usage Is All About Here and Now

Although the typical website provides a wealth of information that is carefully organized to be highly persuasive and carefully orchestrated to lead to a buying decision, SmartPhone users begin their search for information much further along in the decision-making process. SmartPhone users are dealing with a compact display screen and want to make a quick decision. It is not time to try to sell them (or force them to read) the Encyclopedia Britannica! You need a mobile website that is clean and gets to the point. It should be optimized for a small display and stripped of any non-essential text and graphics.

To start, look at your current website on your own SmartPhone. (If you are the last holdout on the planet who has not yet embraced the technology, ask a friend to show you your site on his or her phone.) Almost all websites will work on a handheld device, but some work much more effectively than others. Certain features are best avoided, such as the use of Flash (particularly in navigation), since that format is not supported by iPhones and iPads. You should also avoid framed content (generally sound advice for any website), streaming video, mouse-overs, and high-resolution graphics. In some instances, the amount of data on a page can exceed a phone’s memory capacity and prevent a page from loading. Sadly, a recent study has shown that 50% of small business owners have not taken the time to view their website on a handheld device, even though their Google Analytics may be showing that 10% of their visitors are accessing their website on a handheld device.

Now that you have viewed your website on a SmartPhone or other handheld device, what do you see? Chances are that you are seeing a totally functional website that is simply not doing its best to capitalize upon the characteristics of these devices. It doesn’t take long for a visitor to tire of the “pinch and zoom” style of surfing the Web, when they have to zoom in and scroll to read small text, and zoom out to navigate and to view graphics. Complicating matters, our thumbs are not nearly as precise as a computer mouse or our fingers on a keyboard. The bottom line is that a frustrated and inconvenienced visitor better really want what you have to offer because he is otherwise highly unlikely to become a customer. Your site is probably among the 97% of websites that were not considered mobile-friendly in early 2011.

The fact than only 3% of websites are mobile-friendly is not particularly surprising. In the overall scope of small businesses struggling to define their social media strategies, developing a mobile website is secondary in importance to the development of more pressing social media content such as a company’s Facebook business page. That said, an effective mobile presence is a very important secondary step for most small businesses. Going back to the statistic that 70% of all mobile searches result in action within 1 hour, it should be clear that you need to be an active player. The question involves which way to go.

For Most Small Businesses, the Answer is a
Mobile-friendly Version of their Primary Website

Here’s why. An app must have a practical use if you expect people to download it and then use it more than once. By far, the most popular apps are games, followed by mobile versions of established online services such as Facebook, Twitter, Skype, and Google Maps. Keep in mind that app development costs are significant. Although more than 10 billion apps were downloaded through 2010 – an average of 60 apps installed on each device – over a quarter of those are used only once. Users are also expected to download and install frequent updates, a non-issue with a mobile website that simply presents content that is updated on the server side, as needed. Beyond the development costs, plan on spending a tidy sum of money just to persuade people to download that app that they may use either infrequently or only once. The question you must ask is why users would use your app. An app makes perfect sense for businesses such as local television stations and newspapers, where they can present breaking news stories, weather forecasts, and sports scores. They also have the resources to promote downloads of their app. On the other hand, the “breaking news” of a more typical business might be better presented on Twitter or Facebook (which have their own SmartPhone apps).

Applications in the Campground Industry

My company is a major supplier of Web development services to the family camping industry, and many state campground associations are considering the development of both mobile-friendly sites and SmartPhone apps. I believe that a mobile-friendly site makes perfect sense; however, the development of dedicated apps for these associations makes little sense as I see it. I have already cited the expense of development (and don’t forget to double that expense because you will need to develop your app for both the iPhone and Android platforms) and the expense of promotion. Before one of these organizations takes that expensive plunge, there had better be a sound objective that will generate usage.

According to the recently released Special Report on Camping 2011, compiled by the Outdoor Foundation, over 50 percent of summer campers make their decisions more than a month in advance. Those making reservations for those trips book an average of 77 days in advance. Combine these statistics with the fact 70% of all mobile searches result in action within 1 hour, and you will begin to see the disconnect. SmartPhone users are generally looking to make a last-minute decision on where to camp this weekend, not weeks or months in advance. In the travel segment, this explains why some of the most popular mobile apps include Priceline, Kayak, TripAdvisor, Southwest Airlines, and Restaurant Finder. All of these apps are designed to alert flexible consumers of last-minute travel bargains. Of course, a campground association could present last-minute “unsold inventory” on their app, listing campsite and cabin vacancies prior to a holiday weekend, but the appeal will be limited. Most campers are loyal to a familiar campground or are at least looking to camp in a specific region of a state. Just because a site is available 100 miles away from their planned destination will not lead most people to be willing to make such a drastic change in their plans and preferences.

Regardless of your business or industry, before investing in a mobile app, give the concept a more careful analysis. Unlike that toy or power tool that you thought you couldn’t do without, but then ended up doing nothing more than taking up space in your garage, you are not going to be able to sell your SmartPhone apps at a yard sale or flea market. Unless there is a clear path to monetizing your investment, spend your money more wisely on something else.

It came as no surprise when I learned of the Chapter 11 bankruptcy filing for Friendly Ice Cream Corporation last week. The company, which was once a local success story, was founded in Springfield, Massachusetts by brothers S. Prestley and Curtis Blake at the height of the Great Depression. From those humble beginnings, the company grew into a regional chain of over 500 restaurants, but neither the restaurants nor the company seemed capable of keeping up with changes in consumption patterns, despite belated efforts in that regard. Changes in corporate ownership in recent years compounded a general lack of focus, starting with the ill-fated purchase by Hershey Foods Corporation in 1979 and ending with current owners, Sun Capital Partners, Inc. What went wrong?

As a young child, I fondly recall trips to the Friendly’s restaurant located in the center of Chicopee, Massachusetts, not far from the company headquarters in Wilbraham. It was located in an early strip mall that was anchored by a W.T. Grant five and dime store that later closed and was replaced as an F.W. Woolworth store which, of course, closed soon afterward. This was a time when competition was sparse and the American public needed to pay little regard to dietary concerns. It was not a time when a restaurant chain needed to either continually evolve or be cushioned by sister properties. For example, if business should slide at Olive Garden, the slack can be absorbed by Red Lobster, LongHorn Steakhouse, or one of the other chains operated by Darden Restaurants. In recent years, the handwriting has been on the wall for Friendly’s.

• Problem 1: Lack of diversification. Sun Capital Partners is a Florida-based investment firm without a broad restaurant portfolio or an apparent interest in food that extends beyond profits.

• Problem 2: The menu. Consumer patterns and tastes in dining have evolved in recent years, with a growing emphasis on healthy menus. The concentration at Friendly’s has remained desserts. Most of the people who I know who dine out frequently probably skip the dessert course 9 out of 10 times. Why are they going to eat at a restaurant where the dessert is the featured course?

• Problem 3: The ice cream. At one time, Friendly’s was a premium brand of ice cream. As times changed, it simply became an ice cream brand with name recognition. It is not a Häagen-Dazs, a Ben & Jerry’s, or an Edy’s. It became just another store brand of ice cream, pumped with air, artificial color, artificial flavor, and high-fructose corn syrup.

• Problem 4: Advertising. A couple of years back, Friendly’s introduced one of the most annoying TV advertising campaigns in history. A 30-second ad was seen daily on local stations within Friendly’s market. I cannot even estimate how many times I either changed the channel or turned off my television within two seconds of recognizing the start of this ad. You be the judge, although I have warned you that this ad is extremely annoying: I Wanna Go to Friendly’s: Mom’s Turn!

Will Friendly’s recover? Can nostalgia come to its rescue? I doubt it. Like so many other brand names from the 1950s, Friendly’s is probably destined to fade into oblivion. You may miss the original double-dip 5-cent ice cream cone or the Friendly’s Fribble; however, like childhood, there is simply no return to the past.

We all know that there are some very legitimate awards and competitions. Probably the first to come into mind are the Nobel Prizes. Since 1901, the Nobel Foundation, presents awards for achievements in physics, chemistry, physiology or medicine, literature, and peace. The Nobel Foundation has a nominating committee, and recipients receive a significant cash award (that many recipients, in turn, donate to charitable causes). There may be public disagreement regarding the worthiness of individual award recipients. For example, I find it incongruous for Henry Kissinger and Yasser Arafat to have been awarded the same Peace Prize as was far more deservedly presented to Mother Teresa and the Reverend Martin Luther King, Jr. That aside, the Nobel Prizes are very real. If you are a journalist, the Pulitzer Prize is the ultimate recognition. If you work in the film industry, it is an honor for your film to be presented in a major film festival from Cannes to Venice to Tribeca to Sundance, and one of the ultimate honors is to be presented an Academy Award.

Yes, there are many very legitimate awards; however, for every legitimate award, there are probably 100 scams, and scams breed on the Internet. The scams have been proliferating recently. If you are told that you or your business is being nominated for an award – or is being presented with an award – it is probably best to think twice before you run out to buy a new tuxedo or evening dress.

How do you know if an award is a scam?
Follow a few guidelines, and ask a few questions.

Who is presenting the award? Do a Google search for the award. As you are typing in the name of the alleged award, is Google suggesting that it be followed by the word “scam”? I remember being called a few years ago (not coincidentally, during an election cycle) and being told that I was a small business leader who had been selected to be part of a recognition ceremony to be held in Washington. Sounds great, doesn’t it? Not exactly. It turns out that the “award” had been concocted by a PAC (political action committee) that was designed to generate support (in other words, financial contributions) for the National Republican Party. (Anybody who knows me realizes that dog was barking up the wrong tree!) Ironically, I know people who fell for the “award” and took the trip to be exploited in Washington, DC.

Is there an entry fee? We received a direct mail piece a few weeks ago, inviting us to enter our work for the Davey Awards. The direct mail piece looked like it was designed by an untalented 9 year old, but that was just the first tell-tale sign that something was fishy. To enter the competition, you need to pay a $99.00 single entry fee, a $185.00 campaign entry fee, or $270.00 to enter a so-called integrated campaign, or go all out and pay $305.00 to enter a marketing effectiveness category. The “final entry deadline” is July 29, 2011; however, you can request a deadline extension (presumably as long as you are capable of paying the entry fee or fees). Adding insult to injury, if you win one of the dubious awards, you will be billed a $175.00 “acceptance fee” for your statuette and certificate. We also received a similar direct mail piece from the Telly Awards. According to their website, they received 14,000 entries last year from small agencies that were hoping to promote their businesses, each paying a minimum entry fee of $85.00. Do the math. That means that this questionable award generated at least $1,190,000.00 for its promoters! Want to, once again, add insult to injury? If you “win” one of these dubious awards, you will be automatically charged an additional $170.00 for your award statuette (probably plastic) and your certificate. I guess this is a bargain compared to the Davey Awards, since the minimum entry fee is slightly less, and you will pay $5.00 less for your statuette if you “win”. It is no surprise that, if you search for “Telly Awards scam” on Google, there are currently 24,400 search results. The Telly Awards and Davey Awards are not alone in preying upon start-up companies that are eager (or desperate) to broaden their exposure. They are joined by the Webby Awards and many, many other questionable enterprises that appear to be in the business of generating entry fees and selling statuettes. Do you think that anyone who wins an Emmy, Academy Award, or Grammy pays for their award?

Are winners asked to make purchases? In addition to obvious scams like the Telly Awards statuettes and the RNC PAC, there are many other so-called “awards” where the winners are presented with the opportunity to spend money with the award presenters. Among my favorites are the various Who’s Who directories. Do not be thrown off by what appears to be a recognizable and once-respected name. For years, I have been asked to validate my nomination to “Who’s Who among Executives and Professionals”. The congratulatory letters read, “The Publishing Committee selected you as a potential candidate based not only upon your current standing, but focusing as well on criteria from executive and professional directories, associations, and trade journals. Given your background, the Director believes your profile makes a fitting addition to our publication. There is no fee nor obligation to be listed. As we are working off of secondary sources, we must receive verification from you that your profile is accurate. After receiving verification, we will validate your registry listing within seven business days. Once finalized, your listing will share prominent registry space with thousands of fellow accomplished individuals across the globe, each representing accomplishment within their own geographical area.”

I do not know a single successful businessperson who needs to be included in a directory of this nature. Despite what the promoters say, there will be a fee to be listed and, of course, you will be presented with the opportunity to purchase one or more of the (very expensive) printed directories. As useless as these directories are in these days of online reference sources, even public library reference departments no longer purchase these worthless volumes. About the only buyers are the same suckers who are proud to be listed therein. Go to Wikipedia to learn more about various Who’s Who scams. There are also 21,100,000 search results for the term “Who’s Who scam” on Google.

Does the award require a reciprocal link to the award website? If you remember the early days of the World Wide Web, there were an abundance of website awards that stroked the egos of early webmasters. Others attempted to enhance the SEO of the award-winning sites. In fact, in its early days, my own company presented the “Campground of the Month” awards. These were only presented to our clients, and they helped to enhance the recipient’s search engine ranking “back in the day”. We discontinued this site years ago. Today, if you search for “website awards” on Google, there are 350,000,000 search results. Most of these awards are totally worthless, randomly selecting “winners” who are encouraged to “proudly display” the award badge on their website, linking it back to the award website. Basically, these award sites are link farms that are trying to enhance their own SEO through a network of links. As time goes on, Google and the other search engine robots have gotten much better at ignoring these sites – and even penalizing the sites that are linked to or from them.

Is the award organizer the primary recipient of value from the award? Many regional newspapers, magazines, and radio and television stations present annual “Best Of” awards, covering a wide range of categories. The categories all happen to consist of potential advertisers, and the awards are almost universally run by the advertising departments of the publications or broadcast organizations. The awards that are compiled based upon the votes of readers or viewers at least carry a bit of credibility. Even in those instances, the voting process may require a visit to the sponsor’s website (and all of its accompanying self-promotional messages). In almost every instance, the business that is presenting the awards will supply certificates that winners are encouraged to display at their places of business, badges that may be displayed on their websites, and award icons that may be added to their print advertising. All of that awareness does more to promote the businesses that are presenting the awards than the award recipients themselves. Is it any surprise that these awards have been concocted by advertising departments, and that winners are encouraged to buy advertising to help to promote their awards? This type of award is not an outright scam, but I would caution recipients against being overly manipulated in the process of engaging in their own part of the self-promotion.

Is the award presenter and the award recipient the same organization? There are also many thinly-veiled attempts to cross-promote one’s business ventures by having one organization present an “award” to what is essentially another arm of the same organization. This is somewhat along the lines of having General Motors present an award to its Buick division as the “Automobile Manufacturer of the Year”. Nobody would fall for that. Or would they?

Let the Winner Beware

The bottom line is that we all like to be recognized for our efforts, but beware of being exploited by people who prey upon that fact. At my company, our efforts are acknowledged on a daily basis by the success that we generate on behalf of our clients. This is the best recognition possible … and all that we need.

My company works with several hundred small businesses, providing a wide range of Internet and printing-related services. We have built online commerce websites for many of our clients. In some instances, these small businesses have not made arrangements to process credit card transactions or are seeking to make a change in their credit card merchant services provider. After a bad experience with another company, my research led me to Sage Payment Solutions, a division of Harris Bank, in late March of 2009. I set up an account for my own company and agreed to provide referrals to clients who might be in need of these services. The referral agreement that I signed is dated March 27, 2009. I never should have signed that agreement, and the working relationship with Sage proved to be even worse than my bad experience with the previous merchant services provider.

Soon after I had made the first two or three referrals, I began to realize that Divina A. Rutherford, the “senior account executive” (called a “referral agent” on the agreement) assigned to our account at Sage Payment Solutions, was using high-pressure sales techniques and attempting to sell our clients services that they did not need, a practice which was totally inconsistent with our company’s standards. At that point, I stopped referring our clients to Sage Payment Solutions and found another merchant services provider for my own company’s credit card transactions.

Unfortunately, once you sign an agreement with Sage Payment Solutions, it is very difficult to terminate that agreement. Time and again, over the course of these two years, I have had ACH debits from our bank account for specific services which we were not utilizing and which I had not authorized. I had to contact Sage Payment Solutions on several occasions to get these debits credited back to our account. Each time, I would explain that I would like to end our agreement; however, entering into an agreement with Sage Payment Solutions is akin to being held hostage.

On March 7, 2011, I received a statement in the mail from Sage Payment Solutions with a charge of $11.35 that was deducted from our account. This charge consisted of $9.25 for an “Annual 6050W Tax Filing” and $2.10 for “6050W Monthly Reporting”. This was the straw that broke the camel’s back. I contacted Ms. Rutherford and James Cummings, the Director of Project Management & Compliance working out of Sage’s offices in Lawrenceville, Georgia, who had assisted me in previous instances. My only response came from Ms. Rutherford, who wrote, “The charges for the IRS annual 6050W filing is (sic) required by the IRS from reporting entities to report payment card transactions and third party network transactions to the IRS for each calendar year beginning January 1,2011. As a result of this, we, Sage will be required to file an annual information return with the IRS and provide merchant payee with a corresponding form 1099-K, reporting monthly and annual gross sales, thus we have also the monthly reporting fee of $2.10. Again, this is a requirement from IRS and we are just in compliance. All processors not only us are required to do so. Thank you.” I replied that I understood the new IRS filing requirements; however, the IRS does not require that any fees be charged for the preparation and filing of those forms. I pointed out that I supply my company’s independent contractors with 1099-MISC forms, and that I never heard of a company attempting to charge a fee for doing so. I made it very clear that I wanted to cancel our account (that we have not used in nearly two years) and terminate our agreement.

I was sent a merchant account cancellation request form, which I faxed back to Sage Payment Solutions on March 9, 2011. The single-page form included two instances of language which referenced termination fees. I crossed out and initialed both occurrences of that language. Nobody subsequently contacted me with any indication that there was any sort of problem with those revisions, which were an essential part of the document that I signed. A week later, a $600.00 termination fee was debited from our bank account by Sage Payment Solutions. This is a serious matter and a charge that was made, not only without my authorization, but contrary to my specific intention. I called this to the attention of Divina Rutherford and James Cummings in an e-mail on March 16, 2011, clearly expecting to be reimbursed for this fraudulent charge. Other than an e-mail read receipt, there has been no response from either Ms. Rutherford or Mr. Cummings.

I cannot overemphasize my warning to anybody who may be considering doing business with Sage Payment Solutions. Based upon my experience, and the experience of others, you will get burned. Visit the following online resources, and you will discover that there have been instances upon instances of bad experiences with Sage Payment Solutions, with almost all complaints documenting excessive termination fees. Start with the Better Business Bureau, where Sage Payment Solutions has an “F” Rating … the worst possible business rating, based upon “failure to respond to 5 complaints”. I have filed my own complaint with the BBB of Metro Washington DC & Eastern Pennsylvania.

Another website, called “Rate Credit Card Processing Services”, includes 5 customer reviews for Sage Payment Solutions. Four of the five reviews gave the company a “1 star” (lowest possible) rating, citing unauthorized charges, difficulty in closing accounts, automatic renewals, and “early termination” fees ranging from $525.00 to $800.00. Can you imagine the average business attempting to charge a customer a “termination fee” of several hundred dollars because they wanted to take their business elsewhere? This is absurd!

The popular “Complaints Board” website shows 3 recent complaints against Sage Payment Solutions, citing unauthorized charges (including a $550.00 “cancellation fee”) and questionable practices. The complaints against Sage Payment Solutions even go international, with the Indian Consumer Complaints Forum posting a recent complaint for questionable practices.

I sincerely apologize to any clients who were referred to Sage Payment Solutions in early 2009. To anyone else, at the risk of repeating myself, I can only suggest avoiding Sage Payment Solutions under any and all circumstances!

April 2011 Follow-Up: After this post and the filing of a complaint with the appropriate office of the Better Business Bureau, Sage Payment Solutions has refunded the fraudulent charges that I have addressed. I appreciate the refunds; however, it would be nice if the company routinely did the right thing without requiring this type of pressure.

In the course of building websites for our clients, we are always trying to build sites that are graphically stimulating and meet the standards of the current crop of browsers. Probably the biggest challenge has been keeping up with the evolution of Internet Explorer in recent years, more standards compliant than ever in the latest version, Internet Explorer 8. Nonetheless, we have typically found ourselves testing for Internet Explorer and “everything else”. The current browsers used for testing on my computer are Internet Explorer 8.0.7600.16385, Firefox 3.6.7 (just updated last night), Google Chrome 5.0.375.99, Opera 10.6.0 (3445), and Safari 5.0 (7533.16), all running under Windows 7 Pro.

I am amazed at how often I will look at somebody’s website, either homemade or built by a careless webmaster or simply not updated to meet current standards, and think, “This business has no idea what their site looks like in Internet Explorer 8 (or, conversely, Firefox).” Some people use Firefox and have never viewed their site in Internet Explorer, or use an older version of Internet Explorer and have never seen their site in Internet Explorer 8. Others might be running Macs and have not seen how their site appears to the vast majority of visitors on the Windows platform. In other instances, sites have been built to resize to a percentage of available pixel width on the viewer’s monitor … a true formula for disaster, with text and graphics reflowing out of control. In many cases, there would be some rude awakenings. I wonder if people know how their sites appear on a large monitor with a high screen resolution, and you cannot afford to ignore visitors to your site running on a variety of other platforms, from Linux to iPhones.

It is time for a reality check. Using one of our high traffic website’s Google Analytics statistics for the past 30 days, 71.35% of visitors are using Internet Explorer, 16.11% are using Firefox, 7.74% are using Safari, 3.85% are using Chrome, and 0.16% are using Opera, but that is only half of the story. What we have discovered is that, in an attempt to build sites that are compatible with the latest browser versions, without careful testing, it is easy to have a site that looks fine in Internet Explorer 8, but looks bad in Internet Explorer 7 and even worse in Internet Explorer 6. Unlike Firefox, which goes out of its way to encourage users to quickly and easily update to the latest release, many users are running older versions of Internet Explorer, despite the serious security implications involved. Using the same site’s Google Analytics stats, Internet Explorer users break down as follows: 65.88% are using Internet Explorer 8, 24.27% are using Internet Explorer 7, and 9.85% are still using Internet Explorer 6!

If your site looks gorgeous on your monitor, I would suggest that you do not sit back on your laurels and presume that everyone else is enjoying the same experience. You need to do some testing and, if necessary, some reverse engineering in order to insure backward compatibility with older browsers. Keep in mind that, under our statistics, approximately 25% of current visitors to your site are likely to be using an OLD version of Internet Explorer … old versions that may not support such commonly used features as layers and transparency.

If you do not have the benefit of a computer with older browsers installed on a test platform, there are some free online tools that will help you to identify browser compatibility problems. I recommend the following:
Browser Shots will allow you to generate screen shots of any URL in your choices from over 75 browser variations on the Windows, Linux, and Mac platforms.
http://browsershots.org/
IE NetRenderer is a somewhat faster and more streamlined tool that will allow you to check a page in Internet Explorer 8, 7, 6 or 5.5. It will allow you to quickly identify any problems.
http://ipinfo.info/netrenderer/

Once you have identified problems, then you can ask your webmaster to program the necessary fixes. If your webmaster does not know how to make the necessary programming changes (or just brushes you off by suggesting that you convert your site to run under a content management system), it may be time to consider a change.

Some of us are old enough to remember the days when the biggest map publishers were the oil companies, from Esso to Chevron to Atlantic to Shell. Times have changed. Gasoline now contains ethanol instead of lead, and those maps are only found in the “Collectibles” category on eBay. Some of the biggest map publishers are now MapQuest, Yahoo, and Google. Until very recently, when you needed a map to appear on your website, the challenges could be significant. Maps were time-consuming and costly to produce, and static maps had to be accompanied by a laundry list of travel directions from various points of origin.

The biggest problem with the first generation of online mapping (most notably MapQuest) was that the locations were often incorrect, particularly if your business was in a remote location or did not have a precise street address. It is no surprise that many websites still warn visitors not to use online mapping services for travel directions. With the advent of both nationwide 911 standards and GPS coordinates, many of those early issues have either been addressed or are easy to correct. In some instances, online mapping software might still be inappropriate for your particular business. For example, if you run a campground and the service insists upon sending travelers over routes that include covered bridges or steep grades that are either impossible to cross or dangerous to navigate with a large RV, online mapping may not be right for you. In fact, the same problems might occur when drivers use their vehicles’ GPS navigation systems. These are exceptions that will probably still mandate the use of carefully written travel directions and custom-built static maps.

For the rest of us, Google has provided a solution in the form of Google Maps. Google Maps are fully customizable to fit any page layout, and users can pan, zoom in or out, and generate travel directions directly from any point of origin to your door. Better yet, Google will allow you to make changes to your Google Maps listing, including the addition of your Web address, keywords, a 200 word description … even up to 10 photos from your website. Best of all, they make the process simple. Here are step-by-step instructions:

First, go to the Google Maps website: http://maps.google.com/. (You can also simply go to Google, do a search, then choose the “Maps” option at the top of the page.) Either way, enter the name of your business in the search box. Hopefully, it will appear as the sole entry in the search results. In rare instances, Google Maps may not be aware of your business, in which case you might try entering your exact street address. (If more than one listing appears for your business, you can request removal of any duplicates.) Click on the resulting link to go to your map, then click on the “edit” and “claim your business” links in the information balloon which overlays your map. Choose the “edit my business information” option, then click “continue”. (Alternately, you can click on the “more info” link next to your business in the Search Results frame on the left, then choose the “Add or edit your business” link.) On this next page, you can correct your marker location or any of your listing information. You will be able to add your Web address, e-mail address, alternate phone numbers, and more … including a 200 character description of your business. On subsequent pages, you can add your business hours, types of payment that you accept, up to 10 photos, even a link to a YouTube video or an online coupon … all for free! (Later, you can also ask satisfied customers to go to this page, click on the “write a review” link, and write favorable reviews that will help to persuade new customers to come your way.) Once you are done making your additions and corrections, ask for a telephone validation, choose the “call me now” option, and the process will be complete as soon as you type the assigned 4-digit PIN number into your telephone keypad when the automated phone call arrives seconds later. Most changes will appear within only minutes or hours, although significant corrections to the location of your business (the marker on the map) will be confirmed by a human editor and take longer to implement.

Now that you have enhanced your listing (and made any necessary corrections), you are ready to add this map functionality to your website. This process is slightly more complex. If you are uncomfortable with HTML or do not directly maintain your website yourself, replacing the existing map on your website with this code should be easy enough for your webmaster to implement in less than ten minutes. Go back to your Google Maps listing, then choose the “Link to this page” option in the upper right of the page, then choose the “Customize and preview embedded map” option. Choose the “Custom Map Size” option, and enter the width and height (in pixels) that will best fit your page layout. (If this seems too complex to you, you can always choose one of the “Small”, “Medium”, or “Large” preset options.) Copy and paste the resulting HTML into the location on your website’s travel directions page where you would like the map to appear. (If you would like to make the map look a bit cleaner on your page, I would suggest deleting the HTML after the </iframe> closing tag.) That’s all there is to it!

Compare this professional, highly interactive map that now appears on your website with the hand-drawn, confusing map that you might have been using before (and that your competitors may still be using on their websites). Now go back to your Google Maps listing, click on the “more info” link, and see the enhancements that you’ve made, fully aware the similar enhancements probably do not appear alongside of your competitors’ listings because they will not have taken the time to follow these simple steps. The entire process will take very little time, probably less than 20 minutes. As a bonus, keep in mind that your Google Maps results page will also represent one more inbound link to your website, enhancing your site’s search engine ranking!

This article was originally written in August 2008 for Northeast In-Sites, the newsletter of the Northeast Campground Association. It was later reprinted in Woodall’s Campground Management.

An online version of a seminar which I presented back in 2008 at the 44th Annual Northeast Conference On Camping, in Springfield, Massachusetts has been frequently referenced on other blogs. In particular, there are many links to a sample model release / waiver form that I have made available. The following is an excerpt from that seminar that covers the topics of Releases, Rights Management, and Legal Issues involving photography of guests at a campground, resort, tourist attraction, theme park, ski area or other similar place of business. Bear in mind that I am not a lawyer and that none of the information presented herein should be considered to be legal advice.

We are living in a society that is obsessed with litigation. We are also living in a society where our rights to personal privacy are under constant attack. When it comes to advertising photography, my recommendation is that you do your best to protect both your interests and the rights of your guests. Never, under any circumstances, take a photograph of anybody without their advance knowledge or, in the instance of a once in a lifetime candid photo opportunity, by getting their express permission immediately afterward. Always remember that you are taking photographs, not snapshots.

Nobody plans a vacation at a campground (or anywhere else) with either the intention or expectation of becoming a model. On the other hand, over 99% of your guests will be thrilled to be a part of a photo shoot and will go out of their way to be cooperative. Nonetheless, it is important that you at least get people’s implied, if not their signed, consent. I am pleased to provide you with a model waiver template which you are free to use; however, it is important to presume that no waiver or release will ever hold up in court. The rights of the individual will always prevail. The primary purpose of a release is to weed out potential problems from that one person in a thousand who would like to get rich quick and own your business, with the help of his attorney brother-in-law.

If a release is so powerless, when and why should it be used? In a public setting, where nobody is being held up to ridicule, I have always followed two rules:

1. If there are fewer than 7 people in a photo, get them each to sign a release.

2. If there are more than 7 people in a photo, but anybody is prominently featured in the center or foreground, get signed releases.

A third rule might be to always get signed releases for any children whom you photograph, remembering that only a parent of a minor has the legal authority to act in this manner.

If you take a photograph and a person balks about signing the release, refuses to sign the release, jokes about compensation or a lawsuit, or the subject is a minor who is not accompanied by a parent, make a note to not only not use the photo but to destroy the photo in order to prevent it from ever being used unintentionally or without your knowledge (but, as the photographer, with your ultimate responsibility). Should you hire a photographer to take photos on your behalf, you will share any liability which results from that photographer’s failure to exercise due diligence in obtaining a release.

Some resorts incorporate a blanket release into their registration agreement; however, these are much less likely to hold water in court than a signed release (which is already as water-tight as a colander) and are perhaps little better than no release at all.

Again, if you are hiring a photographer, you should be aware of precisely what it is that you are purchasing. As with stock photography, you need to know what rights are being conveyed. Just as certainly as stock photography will always require payment of a fee, no reputable photographer will ever perform what is legally defined as “work for hire”. You will not be purchasing the actual photographs (which is essentially virtual property anyway now that almost all photography is digital) but the rights to use those photographs. If there are any restrictions on their use, aside from actual ownership itself, be sure to get those limitations defined in advance.

Read the entire online seminar by clicking here.

One of our clients contacted me recently because she had received an e-mail (which she didn’t recognize as spam) that promoted services that would enhance her search engine ranking for keywords where she was said to be lacking. The client owns a campground in the Thousand Islands region of New York State. The salutation of the spammer’s e-mail was “Hi Business Owner” (very professional), and the name of the spammer’s own business was spelled incorrectly in the signature. (I think that the keyword here is “red flag”!) The company is located across the border in Canada. (Good luck in getting a refund from another country after you get ripped off.)

Anyway, the client pointed out that she gets similar solicitations (via both spam and telemarketing) on a weekly basis. To her credit, she questioned how they repeatedly find her site if is allegedly so hard to find. Good point! She also questioned how it could be possible for everybody to always be in the top ten search results. The answers are that software robots are used to harvest search results and then to harvest either an e-mail address that is linked directly from the site or is associated with the site’s registration. The spam usually starts with the statement that the sender has “just visited your site”, and that is somewhat true, except that they don’t ever point out that it was actually software on autopilot that found your site.

In the pitch to our client, it was pointed out that her campground “ranked in position 53 in Google for the phrase ‘Campgrounds New York’”. (Gee, I wonder if every New York campground received this same spam solicitation.) As I pointed out to our client, the very broad term “Campgrounds New York” that was used for the example is absurd. Nobody can expect to be at the top of that page of results other than CONY (the Campground Owners of New York) and similar directories of New York Campgrounds. For her business to come in at # 53 for such a broad term is actually quite good when one considers that there are over 200 CONY members.

What the spammers didn’t point out was that our client’s website is the #4 result (and the very first actual campground result) for the logical terms “Thousand Islands Camping” and “Thousand Islands Campground”? Of course not! That wouldn’t suit the effectiveness of their sales pitch. They would be happy to take the client’s money to improve her search position for terms that could only possibly come at the expense of her site’s position for the most important terms.

My advice to my client, and to the readers of this post, is to be very skeptical in reacting to spam like this. Anybody can come up with a set of keyword phrases that can make any business look very bad while ignoring any relevant keyword phrases that might not serve their purposes. Please do not even think of responding to people who conduct their business in this fashion because that is why we all continually get spammed. If even 1% of the people who receive spam like this respond to the “offer”, the spammers are making money and will continue in their practices.