No, that is not a typo in the title, but it did catch your attention, didn’t it? In the campground industry, most park owners choose a website design and hosting services provider with a track record and industry presence. Others choose to affiliate with a franchise, where they can benefit from corporate branding and marketing expertise that has been proven effective. Yet others choose to go it alone, taking the D-I-Y route with so-called “free websites” from companies like Wix, Weebly, Homestead, and Vistaprint.
Sometimes the do-it-yourself people are simply “hands on” business owners who feel uncomfortable with delegating responsibility. I often wonder if they also build the washers and dryers in their laundry, make the ice cream that is sold in their store, and provide each weekend’s entertainment, performing as a one-man-band every Saturday night. Other folks seem to resentfully think that professional services are overpriced, failing to acknowledge the legitimate costs and years of education, training and experience that are the foundations of those services. Finally, there are park owners who truly cannot afford to hire outside services for something that they would admittedly prefer not to do themselves.
This post is intended for the people in that last category, park owners who recognize that they need assistance in marketing their parks but believe that help is out of reach.
One of my company’s clients, based in New Hampshire, had wanted to replace the old website that we had built for them back in 2009, but a new mobile-friendly site was just not in their budget regardless of how creatively they juggled their finances. That changed about a month ago, when they received funding through a Micro Enterprise Community Development Block Grant that paid for most of the project. Funds were awarded by the New Hampshire Community Development Finance Authority to Grafton County, which then sub-awarded funds to the Northern Community Investment Corporation. Yes, it can be a complex process! The new website is already live, generating positive customer reviews and new business for our client’s park. Your park might also qualify as a beneficiary from this type of funding.
In our client’s instance, they were located adjacent to what has been identified as a REAP Zone. That acronym stands for Rural Economic Area Partnership Program, an area that the United States Department of Agriculture has identified as facing economic and community development issues. Many, if not most, campgrounds are located in rural areas. By definition, many of these locations are geographically isolated and face population loss and economic distress often due to declines in agriculture. According to the USDA, the REAP Initiative was intended to address such issues as stagnant or declining employment, constraints in economic activity and growth, and disconnection from markets, information and finance. Pilot zones were designated in parts of North Dakota, upstate New York, and the Northeast Kingdom of Vermont (which can also benefit parts of New Hampshire.) Despite the current political climate, agencies continue to develop similar programs for other disadvantaged regions across the country, including the more recent Promise Zone Initiative.
The key to qualification for the CBDG Micro Program is generally to be located in an economically challenged area, to have a number of employees within a specified range, and for your household to fall within specified income requirements. Not every small business qualifies, but many might be surprised to find that they do. With goals that include the expansion of employment opportunities, a variety of projects that help to strengthen or grow a business might be funded, including marketing assistance and even social media training.
To determine if grants are available in your area, you will need to do a bit of research, with the understanding that small businesses do not directly apply for such funding. You must identify the local non-profit economic development agency that will apply for funding on behalf of the local businesses in your area. Start by performing an online search for “(name of your county and state) economic development agencies” or “(name of your county and state) small business development center”. Then call that agency to find someone who will assist you in determining what programs might be available in your local area at this particular time. Depending upon the organization that will be administering the program, you may be required to complete a brief application form to determine eligibility, with the agency assisting you every step of the way, approving an outside vendor, and authorizing the commencement of work.
In addition to Community Development Block Grant resources, you may also contact the Cooperative Extension Service office at your local land grant college or university or even ask your local banker to put you in touch with an organization that can provide the financial assistance that you need. Without taking the initiative, you will have no idea what resources might be available, and there are literally staff members who are waiting to be of assistance in helping you to grow your business. To paraphrase a famous newspaper editorial, “Yes, Virginia, there is a free website.”
This post was written by Peter Pelland